Catering in Scotland magazine
Catering in Scotland is the trade magazine for the Scottish catering, hospitality and tourism industry. Trinity Heriot has been retained by this client to build, market and manage the magazine's website. Search Engine Marketing is a key part of the online strategy for the company as the magazine covers a wide spread of news and views to the industry, both in Scotland and interested parties outside of the country.
The website is constantly being developed and added to in order to stay at the forefront of the industry's needs and to build the overall online and offline brand of the magazine. Additional features are backed up by targeted online marketing to ensure maximum search engine visibility to internet users looking for the information they require.
