Online PR - News and Article Optimisation

Online PR covers two main areas - news and press releases, and articles. Trinity Heriot based in Edinburgh, Scotland, work with both types of internet public relations to optimise and distribute your company’s content on the internet.

When internet users look for news online they use search engines to find relevant articles from thousands of news sources. Our Online PR service is designed to work in tandem with your overall internet marketing and SEO strategy for maximum promotion of your business and website.

Your articles and press releases will be reviewed and then optimised to ensure that the most relevant keywords and phrases for your business are included. Once optimised, we use a combination of press release distribution websites and search engine sources to target your news and articles at consumers and journalists with an interest in your products and services.

Read more below and on the following pages about how our internet PR service helps our clients in Edinburgh, Glasgow, London and beyond get noticed online.

Article Optimisation

Article writing is a very important part of any SEO campaign. Writing articles, optimising the content and having them published on business and specific industry websites will create valuable one-way links to your site, as well as give web users the impression that you are an ‘expert’ in your field.

We’ll optimise your article by reworking the main text content and headline, we then add search engine optimised information and links about your company to ensure you get the maximum search engine ranking benefits from the links back to your website.

The webpages which the articles are placed on will also rank within the search engine and increase the visibility on your products and services more widely online. Establishing yourself as an industry expert is an excellent way to increase the perceived value of your company, your products, and your services.

News & Press Release Optimisation

We can optimise your press releases to get noticed online and drive traffic to your website. We can create eye-catching headlines and informative text which we’ll then distribute to over 60 online PR websites which will include your press release on their site and in many cases distribute it further afield for increased visibility of your news.

Links to your site can appear on the front page of Google News and Yahoo News as well as regular news websites. Not only will your optimised press release appear in the news sections of the main search engines it will feature in the regular results for targeted keywords for your business.

We’ve got experience writing optimised ( SEO ) press releases that will rank well for your business’s keywords. News or press releases that are not optimised correctly could go unnoticed in the search results and your company will miss out on extra traffic and branding which an optimised press release would provide.

Contact us in Edinburgh, Scotland, for an initial consultation on online PR for the internet or fill in our online marketing report form and we'll get back to you on how best to integrate news, press release and article optimisation with your internet marketing strategy.

Other online marketing services to consider for your website are Search Engine Optimisation - SEO, Pay Per Click - PPC - Advertising and Social Media Marketing.