Online reputation management is the optimisation of key staff members’ names within search engine results. The aim is to provide searchers with the best, most positive and most relevant information about leading staff within your company.
This can be achieved by creating staff pages on your website, adding them to people / biography websites and other marketing techniques to get information we control highly ranked within the search engines. For many companies their most important asset is their people and online reputation management seeks to protect that investment online in front of potential and existing customers.
A recruitment example –
A 2011 report by Microsoft states that 64% of HR managers think it is appropriate to look at online profiles of candidates and 41% have rejected people as a result. Your internet presence is where first impressions occur before in-person handshakes are made, so you need to make sure you are managing your brand online, before someone else does it for you.
As HR managers are looking at potential candidates you know that your potential customers and clients are looking into your key staff – sales, finance or R&D – to get an impression of your business. Make sure with online reputation and brand management that both your company and staff are promoted effectively in the search engines and internet in general.
We have online reputation management clients – individuals and companies – across Scotland and the UK. Contact Ewen Angus at firstname.lastname@example.org for an initial consultation and we’ll get back to you with an internet marketing strategy to improve your personal or company presence online.