Optimised online news and press releases
In today’s online business world reputation is everything, customers will buy your products and services more readily if they have trust in your company. Building a reputation on the internet using Online PR and optimised press releases will give your reputation a longer lifespan - for better or worse – so it’s essential to take professional advice.
For example an offline press release has a limit to its lifespan it only lasts as long as that issue of the newspaper or magazine lasts. This isn’t so online, once you get featured or a link from a valuable website source, it's there till someone manually takes it down.
We’ve got experience writing optimised ( SEO ) press releases that will rank well for your business’s keywords and build your brand and trust with customers and clients. If you want your news and press releases to rank highly in search engines you have to use key words and link those to your website. News or press releases that are not optimised correctly could go unnoticed in the search results and your company will miss out on extra traffic and branding which an optimised press release would provide.
We can optimise your news press releases to get noticed online and drive traffic to your website. We start with keyword research aimed at your customers search habits and weave them into eye-catching headlines and search engine friendly, informative text.
We’ll then distribute your press release to over 60 PR and news websites which will include your press release on their website and in many cases distribute it further for increased visibility of your company’s news.
Links to your site can appear on the front page of Google News and Yahoo News as well as regular news websites. Not only will your optimised press release appear in the news sections of the main search engines it will feature in the regular results pages under targeted keywords for your business.
Trinity Heriot has clients throughout the UK in Edinburgh, Glasgow and London benefiting from our Online PR and news press release services to build their brand, trust and customer traffic online. Contact us at info@trinityheriot.co.uk and see how we can help your business online.
