Pay Per Click ( PPC ) Advertising

At Trinity Heriot we specialise in managing Google Adwords Pay Per Click ( PPC ) advertising campaigns for our clients. We use Google Adwords which is the biggest search engine programme in the UK covering Google’s searches and its global content partners and networks, we’ll optimise and market your campaign to target the most relevant traffic sources.

Pay Per Click ( PPC ) search engine listings are highly visible, putting you in touch with people who have searched for the products or services that your business offers. Having already searched for your product or service, these people arrive at your website as potential customers and not just browsers. So PPC advertising offers immediate, quantifiable traffic to your website.

What is Pay Per Click Advertising?

Pay Per Click ( PPC ) is paid internet advertising on search engines, ad networks and content sites such as newspapers and blogs. Advertisers only pay the search engine when the ad is clicked on.

The cost of each click through to your website is based on a biding system depending on the popularity of the keyword and by the Quality Score of your advert. The largest and most effective PPC program is Google Adwords and that's what we use for most of our clients.

Trinity Heriot’s management services will optimise your advert and website landing page to improve your Quality Score, and we’ll manage the keyword biding to ensure you’re getting the best possible return on investment for your advertising goals.

PPC can be combined with any of our other online marketing services, particularly search engine optimisation, to maximise your business success online.

We have Pay Per Click advertising clients in Edinburgh, Glasgow and London and across Scotland and the UK. Contact us for an initial consultation or fill in our online marketing report form and we'll get back to you with an internet marketing strategy to improve your search engine rankings and online business.