Trinity Heriot will tailor the search engine marketing campaign to your business and market needs, we don't operate a one-size-fits all approach. The campaign process covers four main areas.
Keyword research
Trinity Heriot will identify the keywords that your business and customers will use on search engines. We'll review your existing product and service materials as well as using online keyword tracking to judge the most appropriate terms for your market. By identifying the right keywords we ensure maximum return on investment for your company.
Website design and navigation
The coding of websites is a key factor in attaining high search engine rankings and the navigation structure will influence how search engines will rank your pages. Necessary changes can be done by yourself or by our web designers , in most cases this will be invisible to users and should improve the working of the website.
Webpage content and copywriting
The actual written text on a webpage is the most important factor that search engines use when ranking your website. Keywords have to be placed strategically within the text to appeal to the search engines while still ensuring the page reads well to the human user. Copywriting for the web is quite different to writing for print, we have written articles for both online and offline publications so we know how to edit content accordingly. Trinity Heriot will be able to work with you to optimise the balance of content to both search engines and human readers.
External link building
Trinity Heriot will implement an off-site link building programme as this is an important factor in improving search engine rankings. We'll seek incoming links from online directories targeted to your business sector in addition to our database of high quality global and business directories. For incoming links quality is more important than quantity so we'll ensure links are sought where your customers are looking and where they'll benefit the optimisation process .
Read some of our published e-business articles or look at some of our search engine marketing clients for examples of our work.
Contact us for an initial consultation or fill in our search engine report form and we'll contact you with a campaign strategy to improve your search engine rankings.
