Social Media Marketing in Scotland

Companies who have made marketing on social media networking websites such as Facebook, LinkedIn, Twitter and Youtube a priority can see a quick and noticeable improvement in their overall visibility on the web and search engine positioning.

The benefits of marketing within social network sites are:

• Finding, connecting and communicating with niche audiences.
• Building brand awareness of your products and services.
• Linking and optimisation ( SEO ) benefits of your website.
• Customer and member communication and development.

Trinity Heriot can advise on which social networking websites are most suitable for your brand and design a campaign specifically tailored to your company’s marketing message and targets.

In July 2011 Facebook had over 750 million members using its social network with almost half logging on every day. The average user has over 120 friends on the site and 5 billion minutes are spent on Facebook each day, each member spends an average of more than 2 hours a day on Facebook.

The fastest growing demographic is the over 30’s so Facebook is becoming more representative of the general online population, although still with a bias to higher earning and more educated than average, making it a essential website for businesses to have a presence on.

Read more about our Facebook marketing here

LinkedIn is a business-oriented social media / networking website which was launched in May 2003 and is mainly used for professional networking. By the middle of 2011 it had more than 200 million registered users.

LinkedIn is a fast-growing professional networking site that allows members to create business contacts, find potential clients and set up company pages.

Read more about our LinkedIn marketing here

Twitter is a social networking and micro-blogging website that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

It’s one of the biggest recent online success stories, its number of users have grown by more than 1000% in 2008 to over 45 million visitors in June 2009, 120 million in 2010 and over 400 million monthly unique browsers in mid-2011.

Read more about our Twitter marketing here

Other social media networking websites -

  Read more about our Youtube marketing here

  Trinity Heriot on Flickr

  Trinity Heriot on Creativematch

  Trinity Heriot on BT Tradespace
 

Internet forums

Internet forums are usually very targeted and so can be a great source of valuable, niche traffic. We can research which forums you should have a presence on and advise you on how to interact within them without spamming. Or we can instead offer our expertise to manage the forum interactions on your behalf.

Contact us

Every day millions of online conversations are taking place on these social media sites. Don't let these conversations and opportunities happen without you!

Contact us for an initial consultation or fill in our online marketing report form and we'll get back to you with an internet marketing strategy to improve your social networking on the most important social media websites and forums for your business.

Our other online marketing options include Search Engine Optimisation - SEO, Online PR and Pay Per Click ( PPC ) Advertising.