Anthony Woodd
Anthony Woodd is an established Scottish art gallery found in the Edinburgh gallery heartland of Dundas Street . The gallery specialises in 19 th and 20 th century Scottish sporting and landscape paintings. The existing website didn't reflect the gallery's products or brand to maximum effect and without online marketing the gallery wasn't bringing in extra business from the website.
Trinity Heriot has redesigned the website to address these problems and create a platform to grow visitors to the gallery and improve visibility of Anthony Woodd's extensive stock range. The website has a clearer look and the addition of a database to store stock pictures and information has brought a higher level of usability to the site. The database has been designed to be easily updatable by the gallery's staff when stock changes and for their regular exhibitions. Extensive search engine marketing and link building has increased user numbers from around the globe, bringing targeted traffic including professional dealers and collectors to the website.
