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The current Coronavirus (Covid-19) pandemic has left many businesses in the UK closed ( at the time of writing ) and most reeling from upheaval.  Companies are having to rapidly adopt new work practices and even completely change strategy to stay afloat due to a dramatic shift in consumer buying behaviour.  Staying agile in these …

How digital marketing can help your business get through the Coronavirus crisis Read More »

One of our clients Audio Light Systems ltd has just released a new company video showing their products and services, view it on their LinkedIn page here They’re specialists in all audio and visual requirements for businesses and organisations, and particularly at this time video conferencing solutions. Get in touch with them if your company would be …

Audio Light Systems company video Read More »

12 top Google search stats from 2019   5 billion Google searches are made every day. 90% of searches made on desktops are done via Google. The volume of Google searches grows by roughly 10% every year. Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before. 35% of …

12 top Google search stats from 2019 Read More »

Last year, digital ad spend totalled $209 billion worldwide, at last surpassing TV, although in the UK digital had already passed TV. That’s great news for the industry’s big two – Google and Facebook – who accounted for about 60% of that revenue. However as e-commerce and paid search become closer the shopping colossus Amazon …

As global ad spend totals $209bn where do you spend your PPC budget Read More »

WhatsApp has launched a new app designed for use by companies to connect with their customers, and offer a convenient way for the network’s 1.3 billion users to chat with businesses that matter to them. WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; …

WhatsApp Business launches – here’s everything you need to know Read More »

The advent of internet advertising has widened the advertising options for businesses like never before. In the past only large companies could advertise on TV and smaller firms had to be content with local or niche advertising, mainly on radio or in print and with limited targeting options.   Now Google Adwords enable businesses of …

TV ads vs Digital advertising – What’s best for your business? Read More »

Trinity Heriot is delighted to announce its recent appointment by Montpeliers ( Edinburgh ) Limited to handle the search engine marketing of their venues in Edinburgh. Montpeliers is a leading bar, restaurant, club and hotel collection based in Scotland. With seven venues in Edinburgh, their design driven establishments are recognised for leading the way in …

Montpeliers Limited appoints Trinity Heriot to handle search engine marketing Read More »

Forecasts by Campaign and eMarketer for 2017 show continued growth by the two main digital players – Google and Facebook – over the UK’s main TV networks. Google is set to pull in £6bn next year, over a quarter of the £22bn advertising total in Britain. Facebook is forecast to make £1.4bn next year in …

Facebook is set to be the UK’s 3rd biggest advertising platform in 2017 Read More »

Twitter is beginning a roll out over the next week where site users will be able to add multimedia to tweets – including pictures and videos – without eating into the 140-characters-a-post limit. When Twitter was rumoured to be upping the character limit to 10,000 characters, it was largely met with resistance from many of …

Twitter changes its 140 characters a post limit Read More »

An effective paid search campaign on Google Ads/Adwords and Microsoft/Bing Ads is a great way of maximising your marketing budget, providing a cost-effective tool to drive traffic to your business website. But in order to get the most out of your online advertising you need to have in place a professional digital marketing firm. We’ll …

How to hire a professional PPC firm Read More »