20 years ago the first online purchase was made – a sting CD – and last year e-commerce accounted for £91bn in the UK as 25% of people shop online at least once a week.
In 2000 less than 12% of Britons had made an internet purchase, in 2014 over 95% of internet adults have shopped online at least once with a quarter of us making purchases at least weekly.
A survey by Shop Direct of 1000 consumers shows the most popular things people buy –
- Books – 64 percent
- Clothing and accessories – 60 percent
- Music and entertainment – 54 percent
- Holidays and travel – 50 percent
Laptops and PCs are still the principal shopping platform, but one in five now shop on a tablet and on average, one in 10 via a mobile device.
Research shows that mobile internet shoppers are spending more money via their handsets each month. 41% of consumers stated they spend over £100 a month with a tenth claiming to spend more than £300 monthly online.
Trinity Heriot currently have five online retail clients in the Clothing, Technology and Gift sectors. If your shop could benefit from increased internet sales then please contact Ewen Angus at email@example.com to see how we can help.