Google’s June 2025 Core Update finished rolling out in mid-July. It’s one of the biggest updates I’ve seen in recent years, and it carries important implications for how UK businesses should approach their online presence.
What Happened in July 2025
This update focused on making search results faster and more accurate. The main changes centred around:
- Content depth – thin or generic content has been pushed down in rankings. Pages that offer detailed, useful information now stand out more.
- Relevance – Google has improved how it matches search intent to page content, rewarding websites that answer questions clearly and thoroughly.
- Performance – sites that load quickly and work smoothly on mobile continue to gain an advantage.
For UK businesses, this means product pages with just a few lines of copy or service pages that lack detail may have slipped. On the other hand, businesses offering richer content, better product information, clear trust signals, and customer reviews will likely see stronger visibility.
What This Means for Your Business
- Small and medium-sized businesses now have a better chance to compete, provided their content is strong and relevant.
- Retailers should upgrade product listings with clear specifications, high-quality images, reviews, and straightforward delivery/returns information.
- Service providers can improve visibility by showcasing expertise, publishing detailed guides, and demonstrating credibility through testimonials or case studies.
- User experience matters – fast, mobile-friendly sites are rewarded, so technical performance needs to stay a priority.
A Quick Look Back: Recent Google Core Updates
- March 2025 – targeted spammy content practices, expired domains, and low-value third-party material.
- December 2024 – increased focus on expertise, author credibility and trustworthiness,
- August 2024 – gave smaller, independent websites a boost if their content quality was high.
How to Respond
If your rankings have dipped, it’s worth reviewing your site content and structure. Focus on:
- Better content – make it comprehensive, original and genuinely useful, also known as E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
- Authority signals – include author credentials, reviews, case studies, and transparent policies.
- Technical health – keep your site fast and mobile-friendly.
- Consistency – avoid quick fixes and spammy tactics. Build a reliable content and SEO strategy that will hold strong through future updates.
Final Word
Google’s updates are designed to give searchers the best possible answers. For UK businesses, this means success is no longer just about quantity of content but about quality, trust and user experience. The June / July 2025 core update creates opportunities for businesses that are prepared to invest in doing things properly online.
To find out more about how I can help your business online contact Ewen Angus at ewen@trinityheriot.co.uk