I’m pleased to be partnering with Amitié Hair as they continue to grow their business and digital presence.
Located in the heart of Falkirk, Amitié Hair is a well-established salon offering high-quality hairdressing with a focus on personalised service and sustainable practices. With a team of experienced stylists and a strong local reputation, the salon provides everything from bespoke colouring and contemporary cuts to specialist bridal styling.

Amitié engaged Trinity Heriot to help strengthen their digital marketing efforts – specifically in the areas of SEO and PPC – with the objective of increasing online visibility, driving targeted traffic, and ultimately generating more client bookings.
My approach
I’m delivering a structured SEO and Google Ads strategy tailored to Amitié’s goals and local market.
My SEO work includes:
- Comprehensive keyword research around services and location
- On-page optimisation across key landing pages
- Technical enhancements to improve site performance and user experience
- Strategic content planning to support sustainable organic growth
On the PPC side, I’ve developed tightly targeted Google Ads campaigns designed to reach high-intent searchers in Falkirk and the surrounding area. I’m continually monitoring and refining campaign performance to ensure Amitié achieves measurable return on investment.
A focused collaboration
Working with Amitié Hair offers an excellent opportunity to support a respected local business with a clear vision and strong brand identity. Their team understands the importance of digital marketing as part of their wider growth strategy, and I look forward to contributing to their continued success.
Email me at ewen@trinityheriot.co.uk to find out how Trinity Heriot’s digital marketing services can help your business succeed online.