How digital marketing can help your business get through the Coronavirus crisis

The current Coronavirus (Covid-19) pandemic has left many businesses in the UK closed ( at the time of writing ) and most reeling from upheaval.  Companies are having to rapidly adopt new work practices and even completely change strategy to stay afloat due to a dramatic shift in consumer buying behaviour.  Staying agile in these …

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As global ad spend totals $209bn where do you spend your PPC budget

Last year, digital ad spend totalled $209 billion worldwide, at last surpassing TV, although in the UK digital had already passed TV. That’s great news for the industry’s big two – Google and Facebook – who accounted for about 60% of that revenue. However as e-commerce and paid search become closer the shopping colossus Amazon …

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WhatsApp Business launches – here’s everything you need to know

WhatsApp has launched a new app designed for use by companies to connect with their customers, and offer a convenient way for the network’s 1.3 billion users to chat with businesses that matter to them. WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; …

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TV ads vs Digital advertising – What’s best for your business?

The advent of internet advertising has widened the advertising options for businesses like never before. In the past only large companies could advertise on TV and smaller firms had to be content with local or niche advertising, mainly on radio or in print and with limited targeting options.   Now Google Adwords enable businesses of …

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Montpeliers Limited appoints Trinity Heriot to handle search engine marketing

Trinity Heriot is delighted to announce its recent appointment by Montpeliers ( Edinburgh ) Limited to handle the search engine marketing of their venues in Edinburgh. Montpeliers is a leading bar, restaurant, club and hotel collection based in Scotland. With seven venues in Edinburgh, their design driven establishments are recognised for leading the way in …

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Facebook is set to be the UK’s 3rd biggest advertising platform in 2017

Forecasts by Campaign and eMarketer for 2017 show continued growth by the two main digital players – Google and Facebook – over the UK’s main TV networks. Google is set to pull in £6bn next year, over a quarter of the £22bn advertising total in Britain. Facebook is forecast to make £1.4bn next year in …

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