Forecasts by Campaign and eMarketer for 2017 show continued growth by the two main digital players – Google and Facebook – over the UK’s main TV networks. Google is set to pull in £6bn next year, over a quarter of the £22bn advertising total in Britain. Facebook is forecast to make £1.4bn next year in …
Facebook is set to be the UK’s 3rd biggest advertising platform in 2017 Read More »
Twitter is beginning a roll out over the next week where site users will be able to add multimedia to tweets – including pictures and videos – without eating into the 140-characters-a-post limit. When Twitter was rumoured to be upping the character limit to 10,000 characters, it was largely met with resistance from many of …
An effective paid search campaign on Google Ads/Adwords and Microsoft/Bing Ads is a great way of maximising your marketing budget, providing a cost-effective tool to drive traffic to your business website. But in order to get the most out of your online advertising you need to have in place a professional digital marketing firm. We’ll …
Facebook has today begun to test a new button called Reaction which is designed to be an extension of the Like button, possibly putting paid to the rumours of a Dislike option. It will give people more ways to share their reactions to a post in a quick and easy way. They have begun offering …
Facebook testing ‘Reactions’ – an extension to the Like button Read More »
UK advertising spend hit a record £4.7bn in first quarter of 2015, with internet advertising as a whole increasing 12.8% during the quarter to reach £1.9bn, and the sector is still growing faster than TV ads. However newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of …
UK advertising spend hits record high driven by internet ads Read More »
One in every five minutes on a mobile phone is spent on Facebook. Users spend an average of 46 minutes a day on Facebook’s apps, excluding the massively popular messaging service WhatsApp which the company also owns, with people making 1.5bn searches a day on the social media network. Facebook has 1.49bn monthly active users …
The internet is expanding at an ever increasing rate every second with social media posts, search engine queries and app downloads amongst the most common uses of the internet. Every second on the internet there are 8,195 tweets sent, 46,701 searches on Google and 92,841 YouTube videos are watched. However it’s at a cost to …
The feature is called Collections and looks like Pinterest. Google+ users can create groups of photos, videos and links to share with the people in their Circles. People can follow all your public collections or just the ones they like. Posts in collections you follow will appear in your Home stream, with a link to …
Google+ new photo sharing feature to challenge Pinterest Read More »
November 11 – known as “Singles’ Day” in China because it falls on 11.11 – is already the planet’s biggest online retail event of the year. As China’s middle class grows every record set in 2013 is primed to fall tomorrow. Combined sales of Chinese online retailers are tipped to break the £5 billion mark …
‘Singles Day’ today is China’s biggest online shopping day Read More »
People in the UK spent over 5 hours a week watching TV, films and video content online through smartphones, tablets and other internet-connected devices in the first half of 2014. TV was the most popular at 2 hrs and 35 mins on average a week followed by films at 1 hr and 50 mins and …
Brits spend five hours a week watching video online Read More »
