Online reputation management is the optimisation of key staff members’ names within search engine results. The aim is to provide searchers with the best, most positive and most relevant information about leading staff within your company.
This can be achieved by creating staff pages on your website, adding them to people / biography websites and other marketing techniques to get information we control highly ranked within the search engines. For many companies their most important asset is their people and online reputation management seeks to protect that investment online in front of potential and existing customers.
A recruitment example -
A recent report by Microsoft states that 64% of HR managers think it is appropriate to look at online profiles of candidates and 41% have rejected people as a result. Your internet presence is where first impressions occur before in-person handshakes are made, so you need to make sure you are managing your brand online, before someone else does it for you.
As HR managers are looking at potential candidates you know that your potential customers and clients are looking into your key staff - sales, finance or R&D - to get an impression of your business. Make sure with online reputation and brand management that both your company and staff are promoted effectively in the search engines and internet in general.
I have online reputation management clients – individuals and companies - across Scotland and the UK. Contact Ewen Angus at ewen@trinityheriot.co.uk for an initial consultation and I'll get back to you with an internet marketing strategy to improve your personal or company presence online.
What our clients say
"Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed. Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts."
Anthony Stodart, Managing Director, Ardmoor
"Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him."
David Bunton, CEO, Biopta Ltd
"We’ve been working with Trinity Heriot since mid-2019 to improve our digital marketing. Their work on improving our website optimisation paired with Google adverts targeted at potential customers has had a dramatic effect on enquires and new business. We have traditionally relied on repeat business, however thanks to Ewen we have seen our new project enquires increase by around 30 to 40% in the last six months."
Trevor Cross, Owner, Audio Light Systems
"We hired Trinity Heriot to improve our Google rankings and raise our visibility on social networks. We chose nine benchmark search terms to track as none of them were ranked higher than the third page in Google. After three months they were all on at least the second page and after six months every term was ranked on the first page, with many of them at number one."
Andrew Burnet, Owner, Andrew Burnet & Company
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