While most SEO firms focus solely on improving rankings in Google and Bing, Trinity Heriot goes further. We tailor our optimisation techniques to ensure websites are not only ranked highly in search engines but are also discoverable within AI-powered platforms like ChatGPT, Copilot, Claude and other generative engines which don’t start with C.
This forward-thinking approach reflects a growing trend highlighted in a recent BBC article: AI tools are rapidly becoming the new gatekeepers of online information. In fact, one in four UK adults now use AI tools like ChatGPT to find information online, and among 18- to 24-year-olds, that figure jumps to nearly 40%.
Traditional search engines like Google and Microsoft’s Bing still dominate the market for search but ChatGPT now attracts more than 800 million weekly active users, up from 400 million in February 2025, with other LLM’s also growing quickly.
My core digital marketing services include:
- Search Engine Optimisation (SEO): Custom strategies to boost rankings for key search terms, ensuring clients appear on the first page of results.
- AI Visibility Optimisation: Enhancing content structure and semantics so it’s easily interpreted and surfaced by AI models.
- PPC Advertising: Efficient pay-per-click campaigns that reduce cost per conversion and increase ROI.
- Social Media Marketing: Amplifying reach and engagement across social media platforms.
Why AI Visibility Matters
As AI tools become more integrated into daily life, they’re not just answering questions, they’re shaping consumer decisions. More than half of UK adults believe AI will become the main way people search online within the next five years. That means businesses need to ensure their content is not just indexed by search engines, but also comprehensible and accessible to AI.
Trinity Heriot’s strategy ensures that your website is not just visible, but intelligible to AI. This includes semantic markup, natural language structuring, and aligning content with the kinds of queries AI tools are likely to receive.
This approach is already yielding results in the AI search space. Of my latest three clients, two found me through Google – but one discovered me via ChatGPT. That’s a clear signal that AI tools are no longer just novelty platforms; they’re actively influencing business decisions and client acquisition.
Future-Proof Your Digital Presence
Whether you’re a local business in Edinburgh / Scotland or you operate globally, Trinity Heriot offers a future-proof SEO strategy that embraces both human and machine audiences. As AI continues to influence how people discover products and services, visibility in these systems will be as crucial as traditional search rankings.
To learn more or request a tailored SEO plan, contact Ewen Angus at ewen@trinityheriot.co.uk.