Online marketing the key for retailers to attract ‘super shoppers’

‘Super shoppers’ account for 70% of sales but are only 18% of UK shoppers. They are far more likely to shop

using smartphones and tablets and research products online.

The study, commissioned by eBay, found that two thirds of all shoppers rely on a number of tools to help them

decide on purchases worth more than £100, such as online reviews and recommendations.

Read this article below to ensure your retail business is able to effectively target this important customer

grouping.

http://internetretailing.net/2014/02/while-mobile-is-creating-a-breed-of-super-shoppers-that-account-for-

70-of-uk-retail-spend-study-goes-on-to-find/

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