‘Super shoppers’ account for 70% of sales but are only 18% of UK shoppers. They are far more likely to shop
using smartphones and tablets and research products online.
The study, commissioned by eBay, found that two thirds of all shoppers rely on a number of tools to help them
decide on purchases worth more than £100, such as online reviews and recommendations.
Read this article below to ensure your retail business is able to effectively target this important customer
grouping.
http://internetretailing.net/2014/02/while-mobile-is-creating-a-breed-of-super-shoppers-that-account-for-
70-of-uk-retail-spend-study-goes-on-to-find/