UK advertising spend hits record high driven by internet ads
UK advertising spend hit a record £4.7bn in first quarter of 2015, with internet advertising as a whole increasing 12.8% during the quarter to reach £1.9bn, and the sector is still growing faster than TV ads.
However newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Internet advertising is increasing across all channels including search, paid ads, social media, with growth fastest on mobile devices, which was up more than 50% to pass £500m.
Read more on the UK advertising spend figures at NetImperative here.