Based in Edinburgh, Scotland, Ewen Angus at Trinity Heriot specialises in helping online retailers grow through SEO, PPC advertising, website design and social media marketing. Whether you’re a small business looking to launch your first online store or a large retailer scaling sales across the UK, I deliver measurable results.
By working with me as experienced digital marketing freelance consultant you get – faster responses, lower costs, and a focus on results - without the delays or overheads of a large agency.
I've worked with a diverse roster of retail clients across the UK, including:
- Ardmoor – Outdoor county clothing and equipment online retailer.
- Superlogo - Personalised clothes printing and embroidery specialist company.
- Flowerstore – UK letterbox flower delivery and fresh floral arrangements.
- Reef Salons Shop - Luxury hair brands and products online shop with salons in Durham.
- Rugbystore – The country's top independent rugby specialist shop.
- Bushwear – The UK's leading shooting sports equipment provider with stores in Stirling and Perth.
- Matthew Algie – Glasgow based premium coffee and barista supplies
- Lockett Brothers – Specialist Wine and Whisky Merchants in North Berwick, near Edinburgh.
Each of these clients benefits from tailored campaigns that reflect their unique retail niche - driving sales, visibility, and brand engagement. I have also worked with many more retailers with agency partner firms who I haven't listed. Contact Ewen Angus at ewen@trinityheriot.co.uk to find out more.
Core Services for E-Commerce Success
Search Engine Optimisation (SEO)
Optimising product pages, site structure and content to boost your store’s visibility in search engines and attract high-intent buyers across Edinburgh, Scotland and the wider UK. I work with all the major e-commerce platforms including SEO on Shopify.
Pay Per Click (PPC) Advertising
Strategic Google and Microsoft Ads campaigns designed to bring targeted customers directly to your online shop, while maximising return on ad spend.
Social Media Marketing and Advertising
Building your brand presence across Facebook, Instagram, LinkedIn, X (Twitter), Pinterest and YouTube - whether your customers are local to you or shopping from further afield.
Crafting e-commerce retail websites that are visually engaging, user-friendly and optimised for conversions. Our sites integrate seamlessly with marketing campaigns to help you sell more online.
Proven Impact: Client Success Stories
With more than 150 clients since 2004, including start up and established retail and e-commerce companies, Trinity Heriot has consistently delivered growth for online businesses across Edinburgh, Glasgow, Scotland, and beyond.
Ardmoor Case study
Ardmoor came to me with an underperforming Google Ads PPC campaign that was generating traffic but failing to convert profitably. I carried out a complete restructure of their account - refining targeting, improving ad copy, expanding the keyword base, and tightening budget controls to cut wasted spend. Alongside this, I built tailored landing pages and optimised product listings to better match customer search intent.
The result was a dramatic turnaround: cost per conversion was reduced by over 67%, turnover doubled, and PPC is now a consistently successful sales channel that continues to drive strong growth for the business.
Frequently Asked Questions
Why do online retailers in Scotland and across the UK need digital marketing?
Because customers increasingly shop online, digital marketing ensures your store is visible where they are searching. Without it, even the best products can go unnoticed.
How does a tailored strategy help my business?
Every store has a unique audience. A customised plan ensures your marketing budget focuses on the right channels, maximising return on investment for your e-commerce business.
Is digital marketing more cost-effective than traditional advertising?
Yes. Digital campaigns allow you to target customers by location, interests, or behaviour - so you only pay to reach the people most likely to buy from you.
Why is cross-channel expertise important?
Your customers engage with brands in multiple ways - via Google searches, social media, AI overviews and websites. An integrated strategy ensures consistent messaging and maximises every touchpoint.
What experience does Trinity Heriot bring to retailers in Scotland?
With more than 20 years’ digital marketing consultant experience and over 150 clients, Trinity Heriot has a proven track record supporting e-commerce businesses - in clothing, drinks, flower delivery, hair products, sports and more - across the UK.
Can digital marketing really deliver a strong return on investment?
Absolutely. By reducing acquisition costs and improving conversion rates, digital marketing directly boosts turnover. My work for Ardmoor doubled their sales while cutting costs significantly. As a freelance consultant my costs are considerably cheaper than an agency, while offering direct contact to the person doing the work.
Ready to Grow Your Online Retail Sales?
Contact Ewen Angus at Trinity Heriot in Edinburgh, Scotland, to discuss how I can help your online store succeed: Email: ewen@trinityheriot.co.uk.
Let’s transform your online shop into a high-performing digital storefront.
What our clients say
"Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed. Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts."
Anthony Stodart, Managing Director, Ardmoor
"Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him."
David Bunton, CEO, Biopta Ltd
"We’ve been working with Trinity Heriot since mid-2019 to improve our digital marketing. Their work on improving our website optimisation paired with Google adverts targeted at potential customers has had a dramatic effect on enquires and new business. We have traditionally relied on repeat business, however thanks to Ewen we have seen our new project enquires increase by around 30 to 40% in the last six months."
Trevor Cross, Owner, Audio Light Systems
"We hired Trinity Heriot to improve our Google rankings and raise our visibility on social networks. We chose nine benchmark search terms to track as none of them were ranked higher than the third page in Google. After three months they were all on at least the second page and after six months every term was ranked on the first page, with many of them at number one."
Andrew Burnet, Owner, Andrew Burnet & Company
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