Trinity Heriot is pleased to announce a new digital marketing partnership with Kip McGrath to support two of its Edinburgh tuition centres in Marchmont and Inverleith.
Kip McGrath is a well known international tutoring provider specialising in personalised English and maths tuition for primary and secondary school students. The two centres in Edinburgh provide support for a wide range of learning levels, including preparation for key Scottish qualifications such as National 5 and Higher.
We’ll be providing a range of digital marketing services designed to increase the visibility of both centres online and help more local parents discover the support available for their children.
PPC Advertising
Google Ads campaigns have been launched to reach parents actively searching for maths and English tuition in Edinburgh. These search campaigns are designed to capture high intent enquiries from families looking for additional academic support, homework help, or exam preparation.
Alongside this, display advertising is being used to build wider awareness of the centres across relevant websites and online audiences in the local area. The campaigns will be continually monitored and optimised to ensure advertising spend is focused on the most relevant searches.
SEO Improvements
Search engine optimisation work has also begun on the two centres’ pages within the Kip McGrath website. This includes improving page content, optimising headings and ensuring the pages are aligned with the most relevant search terms used by parents looking for tutoring support.
Each page has been optimised for its specific area of Edinburgh so that both centres can rank effectively for local searches without competing with each other.
Local Digital Marketing
Local search visibility is particularly important for tutoring services, as parents often search for support close to home or school. As part of the project, the centres’ Google Business Profiles have been reviewed and optimised to strengthen their presence in local search results and Google Maps.
This includes improving descriptions, ensuring contact information is consistent and helping position the centres for key searches related to maths and English tuition in Edinburgh.
To find out more contact me at ewen@trinityheriot.co.uk to see how I can boost you company’s online visibility and business.