Goodwater Appoints Trinity Heriot to Support SEO and Website Content Growth
Goodwater has appointed digital marketing consultancy Trinity Heriot to support the ongoing development of its website through a programme of search engine optimisation and content creation.
The work will focus on improving the visibility of the Goodwater website within search engines while also strengthening its presence within emerging AI-driven search results. The programme will also introduce a regular schedule of website content to highlight industry developments, new products and Goodwater’s specialist services.
Improving Search Engine Rankings
A key part of the project will involve strengthening the website’s search engine performance. Through targeted SEO work, Trinity Heriot will review keyword opportunities and optimise key pages across the website so that organisations searching for water treatment and water hygiene expertise can more easily find Goodwater online.
This work will include:
• Reviewing existing keyword targets and identifying new opportunities.
• Optimising core service and product pages across the website.
• Improving on-page SEO elements such as headings, page titles and metadata.
• Developing stronger internal linking between products, services and technical content.
These improvements are designed to support higher search engine rankings and increase the volume of relevant visitors reaching the website.
Increasing Visibility in AI Search Results
Search behaviour is evolving quickly, with many users now receiving answers through AI-generated summaries and search overviews. As part of the project, website content will be structured and expanded so that Goodwater’s expertise can be more easily recognised and referenced by AI search systems.
By improving the clarity, depth and structure of technical content across the site, the aim is to increase Goodwater’s visibility not only within traditional search results but also within AI-powered search platforms.
Expanding Website Content and Industry Insights
Alongside SEO improvements, the project will introduce a regular programme of news and blog content for the Goodwater website.
These updates will cover topics such as water treatment technologies, Legionella control, industry developments and case studies. Publishing regular content will allow Goodwater to demonstrate its technical expertise while keeping the website active and relevant for both search engines and customers.
Driving Website Enquiries
The overall goal of the programme is to increase awareness of Goodwater’s specialist services and encourage more organisations to engage with the company through the website.
By improving search visibility, strengthening AI discoverability and expanding informative content across the site, the website will become an even stronger channel for generating enquiries relating to Goodwater’s water treatment and water hygiene solutions.
To find out more about how we can improve your business’s SEO and digital marketing contact Ewen Angus at ewen@trinityheriot.co.uk