Twenty-five years ago, Google launched what was then called Google AdWords. A modest pay-per-click platform with around 350 advertisers, it set the stage for what would become possibly the most influential tool in digital marketing. Since then, Google Ads has transformed significantly – changing format, scale, targeting and automation. For UK businesses, that evolution… Read More »25 Years of Google Ads
AI search is changing how shoppers discover gifts – but traditional SEO will still drive Christmas sales in 2025 New data from BrightEdge shows that while the AI-driven overviews in Google results are increasingly influencing the research phase of shopping, traditional search engine queries remain dominant when it comes to actual sales. For UK ecommerce… Read More »AI search is changing how shoppers discover gifts – but traditional SEO will still drive Christmas sales in 2025
While most SEO firms focus solely on improving rankings in Google and Bing, Trinity Heriot goes further. We tailor our optimisation techniques to ensure websites are not only ranked highly in search engines but are also discoverable within AI-powered platforms like ChatGPT, Copilot, Claude and other generative engines which don’t start with C. This forward-thinking… Read More »SEO for the AI Era
Google’s June 2025 Core Update finished rolling out in mid-July. It’s one of the biggest updates I’ve seen in recent years, and it carries important implications for how UK businesses should approach their online presence. What Happened in July 2025 This update focused on making search results faster and more accurate. The main changes centred… Read More »Google’s Latest Core Update: What It Means for UK Businesses
I’m pleased to be working with Flower Store, a leading letterbox flower delivery service based in the UK. Flower Store offers a streamlined way to send flowers – six beautifully crafted arrangements that arrive ready for self-arrangement, complete with easy-to-follow care tips and all delivered flat through the letterbox. No fuss, no hassle. I’m implementing… Read More »New Client – Flower Store
And What That Means for Your Business’s Digital Visibility The world of search is changing. Fast. Traditional SEO strategies – focused heavily on keywords, backlinks and ranking for Google’s classic ’10 blue links’ – are now being tested by a new generation of AI-powered search engines and content overviews. As tools like Google’s Search Generative… Read More »How AI-Powered Search is Reshaping SEO and Content Creation
From 10 July 2025, Google will begin indexing public Instagram content from professional (Business or Creator) accounts – bringing your Reels, carousels and feed posts into Google search results just like webpages. For UK businesses, this marks a pivotal shift: Instagram is no longer a closed ecosystem – it’s now a searchable asset. 1. Why… Read More »Google Is Now Indexing Instagram: What It Means for UK Businesses
I’m pleased to be partnering with Amitié Hair as they continue to grow their business and digital presence. Located in the heart of Falkirk, Amitié Hair is a well-established salon offering high-quality hairdressing with a focus on personalised service and sustainable practices. With a team of experienced stylists and a strong local reputation, the salon… Read More »New Client: Amitié Hair
In 2024, Google and Meta accounted for more than half of the UK’s £43 billion advertising market, generating a staggering £26 billion in combined ad revenue. Google’s UK ad revenue reached around £20 billion, while Meta – which owns Facebook, Instagram, and WhatsApp – pulled in £6 billion. The UK advertising industry continues to experience… Read More »UK Ad spend passes £40bn in 2024, with Google and Meta dominating the market
I’m excited to welcome Digital Orchard IT as the latest addition to Trinity Heriot’s growing client portfolio. Based in Edinburgh, Digital Orchard IT is a friendly, business-focused IT support and management company. They provide expert managed IT services and cybersecurity solutions to businesses of all sizes across Scotland and the UK. As part of our… Read More »New Client: Digital Orchard IT
What our clients say
"Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed. Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts."
Anthony Stodart, Managing Director, Ardmoor
"Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him."
David Bunton, CEO, Biopta Ltd
"We’ve been working with Trinity Heriot since mid-2019 to improve our digital marketing. Their work on improving our website optimisation paired with Google adverts targeted at potential customers has had a dramatic effect on enquires and new business. We have traditionally relied on repeat business, however thanks to Ewen we have seen our new project enquires increase by around 30 to 40% in the last six months."
Trevor Cross, Owner, Audio Light Systems
"We hired Trinity Heriot to improve our Google rankings and raise our visibility on social networks. We chose nine benchmark search terms to track as none of them were ranked higher than the third page in Google. After three months they were all on at least the second page and after six months every term was ranked on the first page, with many of them at number one."
Andrew Burnet, Owner, Andrew Burnet & Company
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