I’m pleased to announce a new partnership with Reef Salons, a premium hairdressing brand with two luxury hair salon locations in Durham.
Known for their personalised consultations, high-end haircare services and focus on healthy hair and scalp treatments, Reef Salons has built a strong reputation in the North East of England for delivering an exceptional salon experience. Their salons are located at Ramside Hall and Waldon House in Belmont, offering a welcoming and professional environment where clients can enjoy precision cutting, bespoke colour services and specialist treatments.
As the business continues to grow, Reef Salons engaged Trinity Heriot to strengthen their digital marketing and increase online visibility across both their salon website and ecommerce shop.
My approach
My work with Reef Salons focuses on a combined SEO and PPC strategy designed to drive both appointment bookings and online product sales.
SEO for the salon website
I’m implementing a structured SEO strategy for the Reef Salons website to improve rankings for key hairdressing searches in Durham and the surrounding area.
This includes:
- Keyword research focused on local hair salon searches
- On-page optimisation of service and location pages
- Technical improvements to support search performance and user experience
- Content development to strengthen long-term organic visibility
The goal is to ensure Reef Salons appears prominently when potential clients search for services such as hairdressers, colour specialists and luxury salons in Durham.
SEO for the ecommerce store
Alongside the salon website, we are also optimising the online retail platform, Reef Salons Shop, which offers a range of professional haircare products.
My work here includes:
- Optimising product and category pages for search visibility
- Improving site structure and internal linking
- Enhancing product descriptions and metadata
- Supporting organic growth for branded haircare searches
This ensures the online shop attracts both existing clients and new customers looking for high-quality professional hair products across the UK.
Targeted PPC campaigns
Alongside SEO, I’m developing targeted Google Ads campaigns to generate immediate visibility and drive high-intent traffic to both the salon booking pages and ecommerce store.
These campaigns are carefully structured to capture searches from potential clients actively looking for hair services or premium haircare products in the Durham area and across the UK.
Supporting continued growth
Reef Salons has developed a strong reputation for delivering luxury haircare with a focus on personalised service and expert styling. Their team combines creativity, technical expertise and a commitment to ongoing education to ensure clients receive the highest standards of hairdressing.
By supporting both their salon website and ecommerce store with SEO and PPC, I’m helping Reef Salons expand their digital reach and connect with more customers locally in Durham and nationally across the UK.
To find out more contact me at ewen@trinityheriot.co.uk to see how I can boost you company’s online business.