Trinity Heriot in Edinburgh, Scotland, specialises in managing Google Ads ( formerly AdWords ) Pay Per Click and Microsoft Ads ( Bing ) as well as social media advertising with Meta Ads and LinkedIn Ads for PPC advertising campaigns.
Google Ads is the largest search engine programme in the UK covering Google’s searches and its global content partners and networks. I’ll optimise and market your company to target the most relevant traffic sources to you.
Pay Per Click ( PPC ) search engine listings are highly visible, putting you in touch with people who have searched for the products or services that your business offers. Having already searched for your product or service, these people arrive at your website as potential customers and not just browsers. PPC advertising offers immediate, quantifiable traffic to your website.
What is Pay Per Click Advertising?
Pay Per Click ( PPC ) is paid internet advertising on search engines, display ad networks, social media networks and content sites such as newspapers and blogs. Advertisers only pay the search engine when the advert is clicked on ( on a pay per click model, you can also pay per conversion or impressions ).
The cost of each click through to your website is based on a biding system depending on the popularity of the keyword and by the Quality Score of your advert. The largest and most effective PPC program is Google Ads and that's what we usually use for most of our clients as it offers advert visibility on Google's search and shopping pages as well as the option of display adverts across thousands of relevant publishers across the web, we can also add clients to Microsoft Advertising for wider visibility.
My PPC management services will optimise your advert and website landing page to improve your Quality Score, and I’ll manage the keyword biding to ensure you’re getting the best possible return on investment for your advertising goals.
I also offer freelance consultancy services for paid advertising on social media networks including Facebook, Instagram and LinkedIn. PPC can be combined with any of my other digital marketing services, particularly search engine optimisation, to maximise your business success online.
I have Pay Per Click advertising clients in Edinburgh, Glasgow and London and across Scotland and the UK. Contact Ewen Angus at ewen@trinityheriot.co.uk for an initial consultation and I'll get back to you with an internet marketing strategy to improve your search engine rankings and online business.
Client Testimonial
Anthony Stodart, Managing Director, Ardmoor
Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed.
Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts.
What our clients say
"Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed. Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts."
Anthony Stodart, Managing Director, Ardmoor
"Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him."
David Bunton, CEO, Biopta Ltd
"We’ve been working with Trinity Heriot since mid-2019 to improve our digital marketing. Their work on improving our website optimisation paired with Google adverts targeted at potential customers has had a dramatic effect on enquires and new business. We have traditionally relied on repeat business, however thanks to Ewen we have seen our new project enquires increase by around 30 to 40% in the last six months."
Trevor Cross, Owner, Audio Light Systems
"We hired Trinity Heriot to improve our Google rankings and raise our visibility on social networks. We chose nine benchmark search terms to track as none of them were ranked higher than the third page in Google. After three months they were all on at least the second page and after six months every term was ranked on the first page, with many of them at number one."
Andrew Burnet, Owner, Andrew Burnet & Company
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