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Search Engine Optimisation ( SEO )

Search Engine Optimisation ( SEO ) is the technique of re-engineering a website to improve its search engine rankings.

Trinity Heriot is an Edinburgh based SEO consultancy company with search engine optimisation clients across Scotland, the UK and globally who are benefiting from enhanced rankings and customers.

Surveys show that over 90% of internet users find websites through search engines - Google and Microsoft power most UK searches - and the majority of them only look at the first page of search engine results. If your website doesn't have high rankings for your key search terms then you're missing out on potential customers and sales.

The reason optimising your website to search engines is an especially powerful technique for improving visits and sales to your website is because potential customers are actively searching for your products or services rather than being exposed to your marketing when they are looking for other information.

I tailor the search engine optimisation process to each client, ensuring maximum benefit and improvement to your search engine rankings, including within AI overviews and Generative Engines such as ChatGPT. I also work as a freelance search engine optimisation consultant for partner firms based in Edinburgh and Scotland to optimise websites for their clients.

My other digital marketing services worth considering for your business are PPC / Pay Per Click Advertising and Social Media Marketing which can maximise your website's visibility online.

To hire me as a freelance search engine optimisation consultant for your business or clients in Edinburgh, Scotland or anywhere in the UK email Ewen Angus at ewen@trinityheriot.co.uk and I'll be in touch with a search engine optimisation plan to improve your search engine rankings and business online.

Client Testimonial

David Bunton, CEO, Biopta Ltd

Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him.

What our clients say

"Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed. Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts."

Anthony Stodart, Managing Director, Ardmoor

"Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him."

David Bunton, CEO, Biopta Ltd

"We’ve been working with Trinity Heriot since mid-2019 to improve our digital marketing. Their work on improving our website optimisation paired with Google adverts targeted at potential customers has had a dramatic effect on enquires and new business. We have traditionally relied on repeat business, however thanks to Ewen we have seen our new project enquires increase by around 30 to 40% in the last six months."

Trevor Cross, Owner, Audio Light Systems

"We hired Trinity Heriot to improve our Google rankings and raise our visibility on social networks. We chose nine benchmark search terms to track as none of them were ranked higher than the third page in Google. After three months they were all on at least the second page and after six months every term was ranked on the first page, with many of them at number one."

Andrew Burnet, Owner, Andrew Burnet & Company

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