Goodwater Appoints Trinity Heriot to Support SEO and Website Content Growth Goodwater has appointed digital marketing consultancy Trinity Heriot to support the ongoing development of its website through a programme of search engine optimisation and content creation. The work will focus on improving the visibility of the Goodwater website within search engines while also strengthening… Read More »New Client – Goodwater
On 1 May 2026, one of the internet’s most nostalgic early search engines officially closed its doors. Ask Jeeves has finally retired. For many people who experienced the early days of the web, the closure marks the end of a distinctive chapter in internet history. Launched in 1996, two years before Google was founded, Ask… Read More »Ask Jeeves shuts down just as Its vision becomes reality
Trinity Heriot is pleased to announce a new digital marketing partnership with Kip McGrath to support two of its Edinburgh tuition centres in Marchmont and Inverleith. Kip McGrath is a well known international tutoring provider specialising in personalised English and maths tuition for primary and secondary school students. The two centres in Edinburgh provide support… Read More »New Client: Kip McGrath Edinburgh
Advertising inside AI platforms is moving quickly from experiment to reality. The advertising pilot within ChatGPT has already reached $100 million in annualised revenue within just six weeks, demonstrating strong early demand from brands looking to reach users in conversational AI environments. While still at an early stage, it signals a potential shift in how… Read More »ChatGPT Advertising Passes $100 Million in under 6 weeks – What It Means for UK Businesses
I’m pleased to announce a new partnership with Reef Salons, a premium hairdressing brand with two luxury hair salon locations in Durham. Known for their personalised consultations, high-end haircare services and focus on healthy hair and scalp treatments, Reef Salons has built a strong reputation in the North East of England for delivering an exceptional… Read More »New Client: Reef Salons and Shop
In today’s B2B world, effective strategy isn’t just about pumping out content, it’s about combining content marketing with full-mix digital marketing to build trust, cultivate community, and drive measurable business results. Why content + digital marketing matters more than ever Gone are the days when companies could simply blast their brand message across every channel.… Read More »How UK B2B Firms Can Stand Out Online with Smarter Content and Digital Marketing
Twenty-five years ago, Google launched what was then called Google AdWords. A modest pay-per-click platform with around 350 advertisers, it set the stage for what would become possibly the most influential tool in digital marketing. Since then, Google Ads has transformed significantly – changing format, scale, targeting and automation. For UK businesses, that evolution… Read More »25 Years of Google Ads
AI search is changing how shoppers discover gifts – but traditional SEO will still drive Christmas sales in 2025 New data from BrightEdge shows that while the AI-driven overviews in Google results are increasingly influencing the research phase of shopping, traditional search engine queries remain dominant when it comes to actual sales. For UK ecommerce… Read More »AI search is changing how shoppers discover gifts – but traditional SEO will still drive Christmas sales in 2025
While most SEO firms focus solely on improving rankings in Google and Bing, Trinity Heriot goes further. We tailor our optimisation techniques to ensure websites are not only ranked highly in search engines but are also discoverable within AI-powered platforms like ChatGPT, Copilot, Claude and other generative engines which don’t start with C. This forward-thinking… Read More »SEO for the AI Era
Google’s June 2025 Core Update finished rolling out in mid-July. It’s one of the biggest updates I’ve seen in recent years, and it carries important implications for how UK businesses should approach their online presence. What Happened in July 2025 This update focused on making search results faster and more accurate. The main changes centred… Read More »Google’s Latest Core Update: What It Means for UK Businesses
What our clients say
"Trinity Heriot came on board with our PPC ( Pay Per Click ) campaign at a time when they weren't performing and weren’t giving us the return on investment that we needed. Ewen Angus turned our campaigns around reducing our cost per conversion by more than 67%. In the time Trinity Heriot have been involved our turnover has more than doubled in no small part thanks to their efforts."
Anthony Stodart, Managing Director, Ardmoor
"Trinity Heriot increased our web presence and Google rankings and made a clear difference to our web traffic; we found Ewen to be reliable, flexible and efficient and I would certainly not hesitate to recommend him."
David Bunton, CEO, Biopta Ltd
"We’ve been working with Trinity Heriot since mid-2019 to improve our digital marketing. Their work on improving our website optimisation paired with Google adverts targeted at potential customers has had a dramatic effect on enquires and new business. We have traditionally relied on repeat business, however thanks to Ewen we have seen our new project enquires increase by around 30 to 40% in the last six months."
Trevor Cross, Owner, Audio Light Systems
"We hired Trinity Heriot to improve our Google rankings and raise our visibility on social networks. We chose nine benchmark search terms to track as none of them were ranked higher than the third page in Google. After three months they were all on at least the second page and after six months every term was ranked on the first page, with many of them at number one."
Andrew Burnet, Owner, Andrew Burnet & Company
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