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Goodwater Appoints Trinity Heriot to Support SEO and Website Content Growth Goodwater has appointed digital marketing consultancy Trinity Heriot to support the ongoing development of… Read More »New Client – Goodwater

On 1 May 2026, one of the internet’s most nostalgic early search engines officially closed its doors. Ask Jeeves has finally retired. For many people… Read More »Ask Jeeves shuts down just as Its vision becomes reality

Trinity Heriot is pleased to announce a new digital marketing partnership with Kip McGrath to support two of its Edinburgh tuition centres in Marchmont and… Read More »New Client: Kip McGrath Edinburgh

Advertising inside AI platforms is moving quickly from experiment to reality. The advertising pilot within ChatGPT has already reached $100 million in annualised revenue within… Read More »ChatGPT Advertising Passes $100 Million in under 6 weeks – What It Means for UK Businesses

I’m pleased to announce a new partnership with Reef Salons, a premium hairdressing brand with two luxury hair salon locations in Durham. Known for their… Read More »New Client: Reef Salons and Shop

In today’s B2B world, effective strategy isn’t just about pumping out content, it’s about combining content marketing with full-mix digital marketing to build trust, cultivate… Read More »How UK B2B Firms Can Stand Out Online with Smarter Content and Digital Marketing

Twenty-five years ago, Google launched what was then called Google AdWords. A modest pay-per-click platform with around 350 advertisers, it set the stage for what… Read More »25 Years of Google Ads

AI search is changing how shoppers discover gifts – but traditional SEO will still drive Christmas sales in 2025 New data from BrightEdge shows that… Read More »AI search is changing how shoppers discover gifts – but traditional SEO will still drive Christmas sales in 2025

While most SEO firms focus solely on improving rankings in Google and Bing, Trinity Heriot goes further. We tailor our optimisation techniques to ensure websites… Read More »SEO for the AI Era

Google’s June 2025 Core Update finished rolling out in mid-July. It’s one of the biggest updates I’ve seen in recent years, and it carries important… Read More »Google’s Latest Core Update: What It Means for UK Businesses